Morimori Sushi

Quick Facts

What it is

Morimori Sushi (もりもり寿し), born in the bustling seafood corridors of Kanazawa's 300-year-old Omicho Market, is the beloved pioneer that launched Kanazawa's national reputation as the conveyor sushi capital of Japan. Bypassing commercial middlemen, Morimori's buyers purchase seafood directly from coastal fishing auctions at Kanazawa and Noto ports each morning. Famous for its multi-piece tasting flights—especially its "Hokuriku Gokuraku 5-Kan Mori" (The 5-Piece Paradise Platter) featuring seared Nodoguro, Toyama Bay white shrimp, sweet Gasu-ebi, raw firefly squid (Hotaru-Ika), and seasonal crab—Morimori combines market-fresh quality with automated touchscreen ordering and high-speed delivery lanes with strictly zero cover charge.

How to order

Dining at Morimori Sushi is high-energy, market-fresh, and easy:

1. Step 1: Grab an Electronic Queue Ticket at the Door:
   • Morimori Sushi does not take reservations.
   • Walk up to the touchscreen ticketing kiosk outside the shop. Select your party size and counter or booth preference. Take your numbered paper ticket.
   • Wait-Time Tip: At Omicho Market and Kanazawa Station Forus, lines during peak lunch (11:30–13:30) can reach 60 to 90 minutes. Pull your ticket early and stroll through the seafood market stalls while waiting.
2. Be seated at a booth or counter: When your number flashes on the digital board, staff will escort you inside.
3. NO Otoshi cover charge: Enjoy honest dining—Morimori Sushi charges strictly zero table fee and zero cover charge (¥0 Otoshi).
4. Prepare hot tea and soy sauce:
   • Spoon green tea powder into your cup, press against the hot water spigot on the counter, and stir.
   • Pour savory Kanazawa soy sauce into your dipping dish.
5. Order via Tabletop Multilingual Tablet:
   • Hokuriku 5-Piece Tasting Set (北陸五品盛り): The absolute best order. Includes Seared Nodoguro, White Shrimp, Gasu-Ebi, Red Snow Crab, and seasonal catch.
   • Nodoguro 3-Piece Tasting (のど黒三点盛り): Raw nigiri, seared with salt, and gunkan cup.
   • Toyama Bay Raw Firefly Squid (生ほたるいか): Translucent, sweet raw squid delicacies.
   • Fatty Salmon & Bluefin Tuna: Sliced thick with melt-in-your-mouth texture.
   • Sweet Gasu-Ebi (がすえび): Sweet local brown shrimp.
6. Delivery by High-Speed Express Track: Watch as your sushi arrives on a motorized conveyor lane that halts directly at your table.
7. Stack your plates neatly: As you finish, stack plates by color.
8. Bill Calculation: Tap "Checkout" on the tablet. A server uses a barcode wand to scan your plate stack in seconds.
9. Pay at the register: Bring your barcode checkout slip to the front cashier desk. Pay via cash, credit card, Suica, or smartphone QR codes.

What to order first

Dishes below reflect core brand staples officially featured on the Morimori Sushi Official Portal:

• Hokuriku Gokuraku 5-Piece Tasting Platter (北陸五品盛り): The legendary assortment: Seared Nodoguro, Toyama Bay White Shrimp, sweet Gasu-Ebi, Snow Crab, and seasonal white fish (~¥1,480–¥1,980 tax-included).
• Seared Nodoguro Nigiri (のど黒 炙り): Lightly torched Blackthroat Seaperch dripping with sweet fish fat, eaten with sea salt (~¥780–¥980 for 2 pcs).
• Toyama White Shrimp Gunkan (白えび軍艦): Delicate sweet translucent white shrimp mounded on crispy nori (~¥580–¥780).
• Sweet Local Gasu-Ebi (地物 がすえび): Rich, sweet, creamy local shrimp that is sweeter than ama-ebi (~¥520–¥680).
• Noto Kani-Jiru (Crab Miso Soup) (能登がにの味噌汁): Steaming bowl of miso soup simmered with fresh crab legs and sweet dashi (~¥380–¥520).

Payment & practical info

Prices and details checked: October 2026.

• Pricing & Value: Phenomenal market value; enjoying 5-piece luxury Hokuriku flights, seared Nodoguro, and crab soup averages ¥2,800–¥4,500 per person with zero cover charge.
• Cover Charges: Strictly zero cover charge and zero seating fees (¥0 Otoshi).
• Accepted Payment Methods: Accepts Japanese Yen cash, major credit cards (Visa, Mastercard, JCB, Amex, Diners Club, UnionPay), Japanese transit IC cards (Suica, PASMO, ICOCA), and smartphone QR code payments (PayPay).
• Atmosphere: Bustling, cheerful, and unpretentious. The energetic vibe of an authentic fish market hall with modern touchless convenience.
• Key Locations:
  • Kanazawa Omicho Market: Historic birthplace; immerse yourself in market culture.
  • Kanazawa Station Forus (6th Floor): Connected directly to the Shinkansen bullet train terminal.
  • Tokyo Koto-ku (Kiba & Lalaport): Great accessible options in Tokyo.

Good to know / Common mistakes

• Order the 5-Piece Flight First: The "Hokuriku Gokuraku 5-Kan Mori" gives you all of Kanazawa's top luxury fish on a single plate for under ¥2,000. It is the smartest, most cost-effective first order on the menu.
• Omicho Market vs. Station Forus: If the line at Omicho Market is too long, the Kanazawa Station Forus 6F branch has more tables and faster turnaround times.
• Firefly squid season: If visiting in spring (March through May), do not miss the raw firefly squid (nama hotaru-ika)—it is sweet, plump, and bursts with savory brine.
• Tablet simplicity: The tablet has full English support with clear color photos, making it effortless to order without language barriers.
• Tipping: Tipping is not customary in Japan, so there is no need to leave a tip. Pay the exact bill at the front desk.

Sources

• Morimori Sushi Brand Portal: https://www.kanazawabiyori.com/spot/spot_45024.html (Verified: 2026-10-02)
• Kanazawa Omicho Market Official Directory: https://omicho-ichiba.com/ (Verified: 2026-10-02)