Retail & Shopping · Practical guide
ANA FESTA
Last-Minute Souvenirs, Soraben Bento & ANA Goods at 25 Airports
What to expect, how it works, payment details, and common mistakes — in one place.
Quick Facts
Last checked against official information: 2026-11-13.
| Feature | Details |
|---|---|
| Japanese name | ANA FESTA (ANA FESTA) |
| Category | Airport Retail / Regional Souvenirs, Sweets, Airport Bento (Soraben), ANA Original Goods (ANA FESTA Official Website) |
| Store Count | 25 airports and 59 shops as of June 2026, according to ANA FESTA's corporate profile (official company information); mileage eligibility varies by individual shop |
| Ordering Style | Standard airport retail: open shelves and a staffed register; some locations are food shops with counter service, and unmanned ANA FESTA GO shops use self-checkout |
| Membership Required? | No membership or ID required to shop; ANA Mileage Club members can earn miles at participating locations by presenting their 10-digit membership number, and ANA Card (credit) holders may receive a 5% discount on eligible purchases of ¥1,000 or more including tax |
| Approximate Price Range | Local snacks from a few hundred yen; famous boxed sweets and soraben bento roughly ¥1,000–¥2,500; ANA original goods (model planes, tote bags) roughly ¥1,000–¥15,000 (as of November 2026; subject to revision) |
| Payment Methods | Cash, major credit cards, transit IC cards and major e-money / QR payments (brands vary by shop); ANA Pay works where iD / Visa touch payment is accepted |
| Multilingual Support | Official ANA group pages in English; major hub shops carry English signage and product labels, and newer renovated shops add multilingual digital signage |


What it is
ANA FESTA (ANAフェスタ) is the airport shop chain run by ANA FESTA Co., Ltd., an ANA Trading (ANA group) company, operating gift shops and food shops at 25 airports served by ANA across Japan — from New Chitose in Hokkaido to Naha and Ishigaki in Okinawa. Each shop is stocked around its own region — local staff select the sweets, snacks, sake and crafts their prefecture is famous for, so Sendai sells Hagi no Tsuki cakes while Fukuoka leans into mentaiko and Hakata sweets. Alongside the regional line-up sit ANA original merchandise you cannot buy in city stores — model aircraft, cabin-crew goods, tote bags printed with each airport's three-letter code — plus travel goods and, at the food shops, fresh onigiri, noodles and soraben (空弁), boxed bento designed to be eaten on the plane. Shops sit both landside (public lobby areas before security — anyone can shop, even if not flying) and airside (gate areas after domestic security, for ticketed passengers only) — the most reliable last-minute souvenir network in Japan: one familiar brand, in almost every regional airport, open from early morning until the last flights.
How to shop
- Find Your Shop Type (Lobby vs. Gate):
- Lobby shops (landside, before security): The big general souvenir shops in the departure/arrival lobbies — widest selection, open to everyone including non-flyers. Best for planned souvenir runs.
- Gate shops (airside, after domestic security): Smaller shops beside the boarding gates. Tighter selection, but you can buy minutes before boarding — and since you are past security, boxed bento and most food go straight onto the plane.
- ANA FESTA GO: Unmanned shops (the first opened at Haneda Terminal 2, B1F) where you confirm the detected items at the exit screen and pay; registering an ANA Mileage Club number is optional.
- Browse by Region, Not by Brand:
- Shelves are organised around the local area's famous products first, then ANA goods and travel necessities. Hub shops such as Haneda also stock souvenirs from across Japan — its B1F gift shop carries the three-letter-code tote bags for all 53 ANA-served domestic airports.
- Checkout (and Miles):
- Pay at the staffed register (or self-checkout at GO shops). Before paying, present your ANA Mileage Club number to earn miles; ANA Card (credit) holders also present the card on purchases of ¥1,000 or more including tax for the 5% discount (see Payment & practical info — exclusions apply; cannot be combined with coupons).
- Mind the Clock:
- Gate shops close around the last departures; buy must-have lobby-shop souvenirs before security — you cannot come back out.
Services & options
- The Departure Airport's Signature Sweet (ご当地銘菓): Every shop leads with its region's most famous boxed confection — Hagi no Tsuki custard cakes at Sendai, Jaga Pokkuru potato snacks at New Chitose, mentaiko crackers at Fukuoka — in airport-ready gift boxes (roughly ¥800–¥2,000; as of November 2026; subject to revision).
- Three-Letter Code Tote Bags (3レターコード トートバッグ): ANA FESTA's original tote printed with the airport's IATA code (HND, CTS, OKA…) — one design per airport, sold at that airport's shops; the full 53-airport range is at Haneda's B1F gift shop. Light, packable, airport-exclusive.
- Soraben Airport Bento (空弁): Boxed meals built for flights — regional beef bento, seafood chirashi, ekiben-style classics (roughly ¥1,000–¥2,500; as of November 2026; subject to revision). Buy after security where possible, and eat it early in the flight.
- ANA Original Airplane Goods (ANAグッズ): Die-cast model planes in ANA livery, plush mascots, crew collaboration items and frozen ANA in-flight meals at select shops (roughly ¥1,000–¥15,000; as of November 2026; subject to revision).
- A Last Onigiri or Noodle Stop at the Food Shops: ANA FESTA food counters near the gates hand-make onigiri and serve curry, udon and soba before boarding (roughly ¥300–¥1,200; as of November 2026; subject to revision).
Payment & practical info
- Payment Accepted: Cash, major credit cards (Visa, Mastercard, JCB, American Express), transit IC cards (Suica, PASMO) and major e-money/QR payments; the mix varies by shop — check the register signage. ANA Pay works where iD or Visa touch payment is accepted.
- ANA Mileage — earn as you shop: Present your 10-digit ANA Mileage Club number at the register to earn 1 mile per ¥100 spent (excluding tax), except at HOKKAIDO KITCHEN, where the ¥100 basis includes tax; paying by ANA Card credit additionally earns 1 mile per ¥200 (including tax) via ANA Card Miles Plus. Miles post about 1–2 months later; retroactive registration is not possible, so present the number before paying. (At HOKKAIDO KITCHEN, Haneda T3, Miles Plus accrual is suspended per official notice; miles by number still apply.)
- ANA Card 5% Discount: Present an ANA Card with credit function (a Mileage Club card alone is not enough) on a single purchase of ¥1,000 or more including tax at any ANA FESTA or ANA FESTA GO shop for 5% off. Exclusions include postal products, publications, alcohol and tobacco, and ANA FESTA-operated Starbucks shops; it cannot be combined with other discounts or coupons. At self-checkouts and GO shops, register the card on screen before paying.
- Hours: Airport hours — gate shops typically open early (around 6:30) and close after the last departures; lobby shops run roughly 8:00–21:00. Times vary by airport and shop; check the official page for yours.
- Tax-free — refund method (checked 2026-11-11): Tax-free shopping is not chain-wide at ANA FESTA — most shops, including the domestic gate shops, sell tax-included with no exemption. ANA FESTA has officially introduced tax-exemption service at select landside lobby shops, announced for the Takamatsu Airport Lobby shop (April 2026 reopening) and the Nagasaki Airport Lobby shop (March 2026 reopening); check the official shop page for the current list. Where offered, Japan's refund system (in force since 1 November 2026) applies: pay the tax-included price and register the purchase with your physical passport (¥5,000 or more before tax, same store, same day); within 90 days, complete customs export confirmation at a procedure terminal at your departure airport before baggage check-in (goods shown only if flagged); the tax is then refunded by the shop or its designated refund operator via the method registered at purchase — customs itself never pays refunds. Confirmation is per tax-free purchase record: consumables on a record must not be consumed in Japan or that record loses its refund; non-consumables may be used during the trip if exported and confirmed. There is no sealed-packaging rule and no ¥500,000 cap. Airport refund terminals cover only eligible purchases from participating stores, so confirm the refund method at the register.
- Not the Duty-Free Shop: ANA FESTA is separate from the ANA DUTY FREE SHOP stores in international departure areas (a different ANA Trading group company), which sell genuinely duty-free — no consumption tax or customs duty — to departing international passengers only.
Good to know / Common mistakes
- Lobby vs. Gate Is One-Way: Once past domestic security, returning to lobby shops requires following airport staff instructions and repeating screening; do not plan an ordinary shopping backtrack. Shop seriously landside first; treat gate shops as a top-up for bento and drinks.
- Liquids Rule Still Applies Landside: For international security screening, ordinary liquids in containers over 100 ml must normally go in checked baggage. Containers of 100 ml or less can be carried in one transparent resealable bag of up to 1 litre per person, subject to screening rules and exceptions. Domestic flights and international connections have different checks; follow the airport and airline guidance.
- The 5% Discount Needs the Credit Card: Showing the ANA Mileage Club membership card alone earns miles but not the 5% discount — that requires an ANA Card with credit function, and alcohol, tobacco, books and postal items are excluded either way.
- Soraben Sells Out: Popular gate-shop bento are made for the day's flights and often sell out by early evening; for a specific famous bento, buy landside before security and carry it through (solid food passes domestic screening).
FAQ
- Q: Can I shop at ANA FESTA without flying ANA — or without flying at all?
- A: Yes. Lobby (landside) shops are open to everyone — no ticket needed. Only gate-area shops, after domestic security, require a boarding pass for that terminal's flights, and they accept any airline's passengers in that area.
- Q: Is ANA FESTA tax-free?
- A: Mostly no. The chain sells at tax-included prices; officially announced tax-free service exists only at select landside lobby shops (Takamatsu Lobby and Nagasaki Lobby, from their 2026 renewals), under Japan's refund system — pay tax-included, register with your passport, refund after customs confirmation at departure. Not to be confused with the separate ANA DUTY FREE SHOP stores in international departure halls.
- Q: Can I earn ANA miles even if I pay by cash or a non-ANA card?
- A: Yes — present your 10-digit ANA Mileage Club number (card or app) at the register and you earn 1 mile per ¥100 excluding tax regardless of payment method (¥100 including tax at HOKKAIDO KITCHEN). Eligible ANA Card credit payments add Miles Plus miles, except at HOKKAIDO KITCHEN and for excluded payment methods; presenting the qualifying card also gives the 5% discount on purchases of ¥1,000 or more including tax (some products excluded).
Sources
- ANA FESTA Official Website (Verified: 2026-11-11)
- ANA FESTA – Sendai Airport Shop Page (Verified: 2026-11-11)
- ANA FESTA | ANA Mileage Club — mileage rates, eligible shops, 5% discount (Verified: 2026-11-11)
- ANA Card Member Discounts | ANA (Verified: 2026-11-11)
- ANA FESTA Co., Ltd. | ANA Trading (Verified: 2026-11-11)